Ching Yan Chow
UX Research and Design Operations
Tracfone Analysis for New Users
A brief analysis of Tracfone's User workflow for new members that have just started an account and where there are opportunities to optimize and remove distractions.
Executive Summary: Tracfone is a leading mobile phone distributor and service provider for pay-as-you-go accounts. This workflow analysis outlines the standard entry point for new users and points out opportunities for improvement in the experience. In total 20 suggestions are provided to optimize and simplify the usability with the intent of promoting continued use of Tracfone's services.
Key takeaways:
Streamline the workflow by removing unnecessary content and pages
Anticipate User needs with account management
Focus on usability first to promote loyalty to learn more about user behavior and then provide targeted marketing and promotions with improved accuracy
What is here:
Customer Journey map
Workflow analysis
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